Greet your customers at the threshold, right on their phone, in your app. It's good to feel welcome! Start the conversation as your customer arrives, give them some great reasons to open your app, and enhance your app open rates.
Reward your customers with walk-in points, just for being there! Create offers or rewards that only unlock in-store, or even in specific aisles or zones within the store. Give your customers more reasons to connect with you in-store!
Hands-free shopping! Display offers relevant to where your customer is standing right now - without them having to touch your app. Remove offer friction and stop your customers having to "hunt and peck".
Combine it all to get better insight to enhance basket size and margin by putting relevant offers in your customer's hands at just the right time.
Which offers work best? A/B test offers by day, time, store, customer profile
How often do they come to the store? When/What days and times?
Learn more about your customer? Male, female, social profile?
LocalSocial uses in-store beacons to enable your app to understand where it is. Small, battery-powered, disposable beacons help your app tell whether you're at the store entrance, the Italian aisle or the till. LocalSocial supports BLE Beacons such as Apple iBeacon, and supports NFC, QR and other beacons to enable the greatest coverage.
Beacons provide your app with greater in-store awareness so it do more for your customer: trigger rewards for visiting, present offers relevant to where they're standing right now, or unlock specials that are only available in-store.
Great Data: LocalSocial-powered apps give you comprehensive data around your in-store customer behaviour, providing insight on what your customers find most engaging. Think of it as online-style tools for your real-world store.
We think that proximity should be as easy to use in apps and services as location has become. With LocalSocial, we're making that happen with an industry leading Proximity Platform that supports Low Energy Bluetooth (BLE), Bluetooth, WiFI and NFC. And we're passionate about retail as a great area where proximity makes sense and adds value.
At LocalSocial we've been working in proximity for a while. We built the industry-leading implementation of Java/Bluetooth APIs (JSR82) which has shipped on over 300M mobile phones to date.